What to Buy During the Sephora Event

Every year I wait, like a kid in a candy store for the Sephora Beauty Insider Appreciation event! I use the event as a chance to stock up on everyday favorites that I know I’ll always need more of and an opportunity to try new things at a discount (yasss!). I know it can be a bit overwhelming searching through the pages on pages of product, so I’ve compiled a list of all of my must-haves and current favorites for you to shop at ease!


Nars Soft Matte Concealer – I am VERY picky when it comes to concealer and have absolutely fallen in love with this stuff over the past few weeks. I actually bought it when it first came out, but have recently pulled it back out and have been using it daily. It’s such a unique texture, covers my dark circles while truly looking like I have nothing on, making it perfect for lighter/everyday makeup looks. Sometimes if I’m running errands, I’ll just throw this on and call it a day.

It Cosmetics CC+ Oil-Free Matte – I have used and loved the original CC+ formula by it Cosmetics for YEARS. I saw that they had come out with a matte version and decided to try it too. My skin is pretty normal, so I also love the original formula, but this finish of this is so beautiful that I have been reaching for it a ton! I love the coverage (covers without being cakey) and almost has a pore-less finish! It gives the skin a velvety look without being too matte.

Lancome L’Absolu Lacquer – The formula for these is an absolute dream! It’s glossy but not sticky and lasts forever! I also love how buildable it is. I’m currently obsessed with the color “356” as my everyday fall shade.

Too Faced Better Than Sex Mascara – One of my favorite all time mascaras, I always stock up on it and this Lancome Primer during the event.

Becca Sunlit Bronzer in Bronzed Bondi – This bronzer has been on heavy rotation lately! I love the finish, the color, everything! They do however have a wide range of colors if you aren’t a similar skin tone to me.

Hourglass Veil Powder Brush – I’m obsessed with this brush! I’ve been using it daily because it applies the products so smoothly and is double ended, so it’s super convenient! I just the bigger side for bronzer and smaller for my blush.


Living Proof Dry Shampoo – this stuff is a life savor and my favorite of all the dry shampoos I’ve tried. Tip – apply it the night before and sleep on it to really let it work itself into your hair and absorb any excess oils.

Bumble + Bumble Invisible Hair Dresser Oil – I love using this when I get out of the shower, before I blow dry my hair. It adds smoothness and hydration without weighing my hair down.

Alterna Haircare Caviar Anti-Aging Perfect Iron Spray– This is the best heat protectant I’ve found! I use it before I apply any type of heat to my hair. I love that I can blow dry and curl my hair without being stressed about damaging it. I’ve noticed my hair has stayed so much healthier since using this since there is significantly less breakage.

GHD Curling Iron – I get asked constantly what I use to curl my hair and here it is!


Sephora Collection Face Mask – These face masks are awesome on-the go! They are one of my favorite sheet masks and such a great price. I also love to stock up on these to give as gifts.

Cool Sunless Tan Anti-Aging – This stuff is amazing!! It’s clean (no toxins), tans my face just enough without looking crazy and doesn’t break me out at all.

All the deets you’ll need to shop the event!

  • Rouge get 20% off purchases. Use code YESROUGE
  • VIB get 15% off purchase. Use code YESVIB
  • Insiders get 10% off. Use code YESINSIDER 
I’ve also when asked if you can shop more than once and yes, all the codes are reusable! 



What are you shopping for this year?! Comment below and I’ll share what’s in my cart on my IG stories.

Thank you to Sephora for sponsoring this post, as always, all opinions are my own.